Brief
Update, refine and craft a clear creative direction for Finelight Media's portfolio of publications that are optimised for a digital only portfolio of magazines.
Approach
Streamlining the B2B magazine portfolio involved crafting a powerful masthead to shape the publications' aesthetic. Drawing inspiration from Forbes magazine ensures a strong, polished design for our content. The mastheads use the initials to create a strong mark for each publication.
Deliverables
9 New mastheads // Guidelines // Spread templates // Cover guidelines